Digital marketing plan of herbal tea for Pakistan, available options are discussed below to execute the digital marketing strategy. The importance of each tool is discussed so can be adapted as per need, budget, and impact for the business.
Register Company – SECP
Register Pvt limited company in Pakistan with SECP, it will limit the liability and protect intellectual property and Trademarks. A private limited company is a privately held business entity. Its name is also abbreviated as (Pvt.) Ltd. A private limited company limits the owner’s liability to the business. In contrast, a private unlimited company would offer the owner no protection in case of dissolution, every single paisa will be owed to all stakeholders. However, a private limited company has built-in shelters in case of dissolution. However, to prevent misuse, it is highly regulated and closely monitored by the SECP and the liability of shareholders is limited to the price paid for any shares.
Should register as soon as time and budget allow to do so.
Open Company Bank Account
After registering the company with SECP, open a bank account, as it will help to proceed business further and expand smoothly. Open account on priority, it does not require a heavy budget.
Website
A website is one of the most important marketing tools to show business to the outer world. It helps customers to know what unique facilities we offer than other businesses and why is your business so special than the rest. The website is an authentic way to differentiate and build trust with prospects and customers rapidly. As 90% of traffic comes from mobile nowadays, Optimize for mobile. If the budget is tight, initially business can be started only via social media accounts and third parties’ websites like Daraz and others. If the budget allows start building websites.
Register Domain
Buy hosting and install the theme via Shopify or by onboarding developer
Live online eCommerce store
- Use search engine optimization tools to rank the website higher in organic Google traffic
- Use keyword optimization to rank website pages for the specific keywords, to provide relevant information and value to visitors
- Onboard content writers to enrich written content and to maintain the flow of content creation smoothly
- Prepare relevant images and headers to explain concepts and themes visually
About Page
Show purpose, reason, and passion for starting Herbal Teabags business to contribute towards better health initiatives
Explain how businesses helping relevant stakeholders and adding value to their businesses and lives. Also, explain how Herbal Tea helping to adapt the ethical practice to contribute towards SDG’s
Blog
Write consistent content related to health problems that can be solved by using Herbal Tea Bags. Maintain content creation and flow consistent to get organic traffic to the website. This website can be helpful for articles and blog ideas which people are searching for on the internet.
Create useful guides
Some examples are
- How should I use this herb? Can I drink it or use it as aromatherapy?
- How much can I use at one time?
- Are there any side effects?
- Can I use it with certain medications?
- How to Brew the Perfect Cup of Tea
- 5 Things You Did Not Know About Green Tea
- 10 Reasons Tea Will Change Your Life
Guest Post
Invite people to write guest posts related to health, nutrition, malnutrition, and stunting. It will help to enhance the website authority for the relevant niche.
Include Reviews on Product Pages
Include reviews section and product sections, reviews can be of text form and video form to build trust for customers encouraging them to make decisions faster safely.
Open COD Account ideally with TCS
As in Pakistan PayPal is not working and people are not comfortable providing their bank details on random websites. Although payment methods like Jazz Cash and Easypaisa digitize payment transactions, it is adaption and practice are limited among the masses. The cash-on-delivery method is widely used to make online buying transactions. Open immediately cash on delivery account with TCS, they have a policy of working with only registered entities and with minimum orders per month. TCS cash flow time is about 2 weeks. If difficult to work with TCS, go for Pakistan Post as they do not require any registration and offer per parcel dispatch services all over Pakistan with tracking.
Branding – Content Creation
Branding and theme of content should be uniform, it helps rapid brand recognition and builds brand equity.
The purpose and practices of a brand should be reflecting in the overall branding.
Follow the same pattern for website, text, images, headers, blog, and social media posts.
Content Creation
Promotional videos, intros, outros, video infographics, and other visual content help for brand awareness, as in the digital era videos are an important part of marketing.
- If budget allows, buy a premium account on Envato to create plagiarism free visual content, whitepaper, and infographics
- If the budget is short go for pixels, Pixaby, YouTube Audio Library, and FreePik, these are free content websites that will do the work.
- Edit videos on MyMovie computer program or mobile app, a free tool
Animation
- Marketing animations are a great way to improve the user experience on your website and drive sales through your online business.
- Use marketing animations to provide your customers with the information they need and guide them through your online sales process.
- For Animation use Video scribe, it is a paid tool use when budget allows.
Referral Marketing
Referral marketing is when you get your customers to tell their friends about you.
Like any marketing, referral marketing (also known as word-of-mouth marketing) usually happens organically. It happens whether marketers get involved in the process.
Answer questions on Quora related to health problems, having potential solutions with the usage of Herbal Tea – try to help as much as possible – Add value by answering questions. It is free to answer questions on Quora.
Write articles on Medium describing complete details of Herbal Tea, it is paid use when budget allows.
Have a consistent flow of content creation
Consistent content creation is a must nowadays, for smooth content creation with minimum efforts use pillar content to distribute content to other platforms with relevant modification the form of content
Content flow
Social media automation tools are good to manage publishing, particularly for businesses with multiple accounts.
Automation helps us to achieve consistency in our social media marketing efforts.
It gives us greater control over the content we share, and how we share it.
It saves time, which we can then use to grow our business.
Use Automation tools like Buffer and IFTTT to manage social media auto-posts publishing, both tools offer free versions to use without going to a premium account with some feature limitations.
Sign up for social media account including – Free to sign up on these accounts
- TikTok
- YouTube Channel – Make videos with consistent flow and routine to go viral and to generate referral sales
96% of visitors that come to your website are not ready to buy.
Use Top of the Funnel, Middle of the Funnel, and Bottom of the funnel strategy to generate leads, and converting website visitors into paying customers by providing value throughout the buyer journey and processes. Tofu, MoFu, and BoFu are shorthand references to the stages of the inbound marketing and sales funnel, requiring specific lead nurturing strategies.
- Increase sales through personalized nurturing of leads.
- Provide detailed insights on the leads’ behavior, easier for the sales team to close deals.
- Can be automated – saves process time and effort.
- Create awareness and trust among your leads, helping you create brand value.
Customer Buying Journey
The Customer Value Journey refers to the path along which a prospect is converted into a customer. It describes the building of trust between the prospect and the business, which then leads to a business relationship. Digital marketing is a multi-step process; in fact, 8 stages make up the journey.
Provide value to prospects in the buying journey as much as possible, which can include Whitepapers, Infographics, Articles, Proposals, and free samples to B2B prospects
Customers Relation Management
Contact management is the process of leveraging a dedicated software program that easily stores and sources customer contact information, including names, contact histories, and email information. Contact management software often includes resources for lead and pipeline management — as the process rests on you understanding whom you are reaching and where they might be in their buyer’s journey. Use HubSpot to manage many leads in an organized way, with an auto-reminder to follow up and data of prospect interaction in one dashboard.
HubSpot offers a free account with the usability of products.
Bulk Emails
Mailchimp is an email marketing tool that allows you to send emails to hundreds or thousands of recipients all at once. It is essentially a tool you can use to create and manage mailing lists and newsletters, as well as automate your email campaigns and collect leads.
- Use Mailchimp to send bulk personalized emails
- Start weekly and monthly a newsletter to subscribers
- Mailchimp offers a free account with 2000 subscribers.
Google for Business
Sign Up Google for Business to appear in organic ranking in Google search engine via Google Map and other platforms
- Connect All – Google Analytics – Google Tag Manager – Play store App – YouTube Channels
- Develop an App with Push Notifications
- AdWords account
- Keyword research
- Run Ads for Google Search – Product Catalogue – YouTube Ads
- Its free to register a business on Google platforms and link accounts for future usability
Retargeting
- 96% of visitors that come to your website are not ready to buy
- Use a retargeting pixel
- Install pixel on Website to retarget
- Make lists of people who visited specific pages and YouTube channel
- Retarget by behavior
- Retarget by time
- ·Retarget by existing customers
Social Media
Social media marketing is the use of social media campaigns to drive brand awareness, acquire customers, and generate sales for a business.
Start paid advertisement on Social Media enabling
Test all below platforms with the variation of ad and audience targeting, note results, and modify strategy accordingly.
- Tik Tok
Make Groups on Facebook and LinkedIn for an interactive platform of like-minded stakeholders
Free to do so.
Product Branding
The product packaging design plays an important role in branding your items in the retail environment. One thing that should be noted is that the ‘catchier’ the design is, the more audiences it will attract. Good packaging will also enable you to differentiate the products from your competitors.
- Prepare good quality packaging and boxes for order deliveries and sampling – Cards – Links printed
- Giveaway for Influencer and Celebrity Endorsements
- Do so if budget allows, otherwise printed papers, stickers can be used along with blank boxes
Presentations
· Prepare a presentation proposal for business 2 business interactions and collaborations
· Also, prepare start-up Proposal for Partnership and Collaborations
Conclusion
In this evolving digital era where marketing technology moving fast, and consumer interests and behaviors are hard to predict. Some points are mentioned above to adapt and use, free options are suggested to use immediately and take benefit, rest paid tools are recommended to use when budget, time, and team capability to do so. It is suggested to use or build a team skillset to adapt and use Artificial Intelligence enabled solutions like chatbots for conversation marketing, auto article creation, auto video creation. Because of Covid19 a lot of companies worldwide adapting digital marketing tools, this field will be more competitive as time goes on. To be relevant and one step ahead it is recommended to monitor hard technology trends and align marketing plans accordingly.
