Technology Trends: The Anticipatory Model explains how technology trends revolutionizing industries, and evolving, emerging, and converging. Industry 4.0 revolution taking place, new technologies coming, and existing technologies are evolving, emerging, and converging with other sectors – Prediction of change is a very important skill and expertise by which organizations can get the benefit.
There are two types of change
Soft Trends
Soft Trend are uncertain in nature contain high risk and are based on projections and Assumptions, they can change
Hard Trends
Hard Trends are certain in nature and contain low risk, Hard trends are based on strong shreds of evidence which can be Government Regulations for the adaption of specific technology.
Such trends must occur, examples are
- Pakistan’s young population and its change as per time
- 5G Adaption
- Auto Cars
- Fewer Accidents because of Auto Cars
- Less Load on Emergency Accidents Hospital Wards
- Hard Trends are tangible and measurable
Opportunities Based on Hard trends are
- Cyber-Security
- Increased Virtual Health Services
- Businesses based on Sharing Economy
- Massive adaption of Mobile Shopping
- Personalization
- User-Friendly Apps
- IoT
- Startups offering solutions for tech convergence
Convergence Based on Hard Trends
Technologies and industries are in the process of convergence, it’s shifting from changing to Transforming. Old and New Technologies are co-existing, having their unique value proposition. Examples are
- CD’s eliminated slowly
- Versions of Microsoft Windows
- Evolution of Net & Google
- Mobiles
- Internet of 2G – 3G – 4G -5G
- Internet of Things
- Virtual Reality
- Simple to Augmented Reality Based Maps
- Auto Retail
- Facial Recognition
- Mind Memory Implants
- Blockchain for Transparency
- Dapps to Decentralize Apps
- Crypto Wallets
Develop Opportunities
Hard Trends will affect more, all industries in the future, there lies an opportunity in this Transformation, innovate first and create new markets rather than competing with the old mindset – A shift from Red Ocean Strategy to Blue Ocean Strategy.
Dematerialization
Tech products are getting smaller because of Dematerialization as
- Virtualization is evident
- Mobiles are changing Computers as Technology is evolving and converging
- Cloud-based servers are replacing Physical servers and there is a trend of Everything as a Service.
Mobility
Transformation of technology for easy usage and faster adaption
- Hardware revolution enabled Globalization with Wi-Fi technologies to shift from server to cloud having a user-friendly interface.
- Because of the software revolution, no technical knowledge requires to install Apps on mobile, there is an opportunity to replicate the same model in other sectors.
Networking
Accessibility is the main factor in the development of modern cities as of Roman Roads to Shipping Routes and to Railways, these factors played a vital role in the history of accessibility. In the modern world accessibility is networking,
- The networking industry evolved from Cable to Fiber Optics and now 5G going to replace 4G
- There will be a huge market and demand for products related to and around 3D Simulations and Virtual Reality
Interactivity
Interactivity changing from one way to two-way, Education – Training and Marketing getting more personalized and two-way communication ability, as there will be more Processing Power, Bandwidth, Digital Storage and AI capabilities, there will be more opportunities to disrupt markets.
Product intelligence
Products getting intelligent with the help of sensors and their ability to communicate with networks, has revolutionized the Tech world, and capabilities are unleashed to utilize data for the betterment of society, Intelligent Products are able to provide data of Location, Presence, Movement, Temperature, and Flow of Products in Supply Chain, having this data will provide the capability of monitor, predict and control systems such as smart Tyre guiding drivers about the condition of Tyre. There is a huge opportunity to build your product around these Hard trends to eliminate competition and to contribute to the digitization of society.
Globalization
As of old saying, World has become a Global Village, in the past 3 decades there is so much evolution of technology and globalization that never been in thousands of years – the whole process is just accelerated and it will keep increasing exponentially with the passage of time. Moreover, the transformation of technologies providing huge opportunities to invent and contribute.
- As the shift of Sailing Ships to Container Ships
- Railways to Jet
- Telephone to Smartphone
- Networking of Millennial Communities
- Evolution of Commerce and Mobile
- Virtual to Visual
- Social Networking to Social Selling
- Local Selling to Global Selling
- Ability to Manufacturing in other countries
- Ability to customize the product to unique needs
- International board travels
- International board members
- Top executives not from origin country
- Convergence of Smartphones
- New Apps converging innovation
As of these shifts, new products can be launched providing Unique Value Proposition.
Redefine and Reinvent
Redefine and Reinvent is the core principle in the digital age as products and services are evolving to provide a unique value proposition
- Nokia got vanished for not reinventing, the same goes for Kodak & Yahoo
- On the other hand, Amazon revolutionized Shopping
- Alibaba – Google – Amazon are competing for Cloud services
- Apple is known for Brands iPhone & iPad which highlights the importance of Intellectual Properties of Brand
- Laptop & Phones are continuously improving
- The music industry has changed in the past two decades because of YouTube – Soundcloud and iTunes
- eBay supported the business of Backyard sale
- Kickstarter changed how Startup is funded
- Uber is the perfect model of sharing economy
- Twitter for Blogs
- Blockchain-based Dapps to enable Trust among stakeholders
There is an opportunity to think like “Law of opposite”, a technique to think opposite of existing conventional business model and innovate the solution by creating new markets using Hard Trends and converging Technologies, focusing on Unique value proposition, a right fit as per Technology Trends: The Anticipatory Model.
The Business Model of Netflix is inspiring they started as an online CD rental service, and later converted to a premium online movies portal.
Skip Biggest Challenge
Skip biggest challenge is a technique to think out of the box to find an innovative solution to a problem, keep Skipping the biggest challenge until reached a real problem. Sometimes steps to solve a problem are just conventional tedious points of action in the irrelevant cycle. By using this technique, can reach an innovative solution – for example for drug discovery or to solve Molecule problem instead of hiring Ph.D.’s can follow competition-based portal asking proposals of solutions and incentivize the best solution.
Customer Needs
Customers don’t know tech solutions just be focused to solve problems, solutions based on Hard Trends contain hidden capabilities. Customers never asked Uuber.
Identify & Develop Opportunities
- Smart Watch
- Care Giver Alarms
- Voice Ordering
- Voice Search
- Assistant Booking
- Pizza Delivery Visibility
- Regulatory Hard Trend
- Food Traceability
- Uber for Milk
Opportunity Manager
A process to identify business and community development opportunities that could be implemented to sustain or improve the systems.
- Crisis Management
- Agile Management
- Know Problem Before Occur
- Opportunity Mode
- Personal Growth
- Inside Change
Technology Trends: The Anticipatory Model helps to identify the key areas of technology contributions.
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